Company

About us

Someone looking for the best quality would look to a huge corporation. Anyone with customised wishes will turn to a small family enterprise. And a person who wants both goes to PUREA. We address individual customer requirements, turning collaboration into a long-term partnership.

Experience since 1942
2 sites in Austria
around 200 employees
protected brand

"Anyone can have the best, most modern equipment. We also have the employees who personally commit to quality and to our mission.”

Christian Weinberger, Chief Operation Officer

Our Production

We are not a manufacturer of pet food. But we think like one.

Our most important control points during the production process help us not only to satisfy the requirements of the sector, but to exceed them. This allowed us to become a long-term partner for renowned pet food manufacturers.

1

Selection of the raw materials

Quality already starts with the selection of the raw materials and their origins. Employees are taught the importance of quality through constant trainings.

2

Delivery inspection of raw materials

Only fresh material that is free of foreign bodies and fulfils strict limits for harmful substances and contaminants is accepted.

3

Removal of foreign bodies

In a multi-stage process, foreign bodies are almost completely removed with the help of metal detectors, sieves and a optical colour sorter. Fine foils and hair are vacuumed.

4

Process control system

All the steps in the processing were defined in accordance with an HACCP concept. Experienced workers monitor the production via live cams and know exactly when they need to intervene.

5

Seamless documentation

All parameters are constantly recorded and controlled by the production manager and the official veterinarian.

6

Sampling at filling station

Samples are taken from all deliveries. These are inspected and returned.

Our requirements

Proper processes are one thing. These are the others.

Environmental protection in practice

We regard clean air and clean water as a responsibility and ensure fulfilment with our extensive environmental facilities and epidemic prevention initiatives.

Social and societal responsibility

A working environment characterised by respect and fairness, the promotion of sustainable and longterm business relationships, supported by open and honest communication, is important to us.